Daily Archives: July 19, 2021

Going viral 1517-style

Some people are great self-promoters. Most aren’t. Johannes Gutenberg created world-changing technology but didn’t know how to capitalize on it. Martin Luther saw the printing press and knew exactly what to do.

It was movable type and the printing press that got the Protestant Reformation off to such a fiery start. Within days of Martin Luther nailing his 95 Theses to the church door in Wittenburg, printed copies were circulating all over Europe. If the Pope had wanted to respond to each one, he’d have to wait for an army of monks to calligraph his remarks on parchment.

In England, across the Channel, they could read what Luther had posted in Saxony just a few days earlier. Can you imagine what it was to have news delivered so quickly? Well, of course you can. Nowadays Martin Luther would take a selfie in front of All Saints Church and post it on Instagram with a link to his blog where there’d be a pdf of his 95 Theses and you’d download it a few moments later. But it was 1517, so he used Gutenberg’s hot new technology to spread his ideas. He followed up the Theses with cheap, easy-to-read printed pamphlets where he defended his arguments in German. These were bestsellers and Luther even got big-shot artist Lucas Cranach to draw illustrations for them—his drawings were made into woodcuts. Luther’s pamphlets would be carried to every port city and printers there would run up copies and sell them.

Luther translated the Bible into German. It was a bestseller, too—5,000 copies.

https://www.washingtonpost.com/opinions/the-power-of-luthers-printing-press/2015/12/18/a74da424-743c-11e5-8d93-0af317ed58c9_story.html
https://www.history.com/news/printing-press-renaissance
https://www.nls.uk/exhibitions/treasures/the-reformation/95-theses/
Yes, it’s a word https://www.dictionary.com/browse/calligraph

Back to the beginning of The Western Civ User’s Guide to Reading & Writing.

Don’t forget: I wrote another Western Civ User’s Guide! Back to the beginning of The Western Civ User’s Guide to Time & Space.