Around the same time that newspapers first appeared, coffee houses were becoming a thing in London, England. Coffee is a hot beverage that was first imported from Turkey. People (okay, men) gathered at coffee houses to meet, talk, exchange ideas and gather news. It was natural that newspapers were sold there.
For the cartoon up top, I redrew part of this wonderful drawing pretty much as is. It’s the interior of Lloyd’s coffee house in the late 1600s. Right away you can see everybody has a newspaper—newspapers were much smaller then than what we’re used to, and just one sheet of paper. Business was conducted here. Lloyd’s insured ship’s cargoes so they depended on being up-to-the-minute on world events. Coffee was served in saucers. Look at the serving-boy on the left—he knows how to pour coffee, from a height. That way you get some froth into the drink.
Lloyd’s still exists as a big insurance company today. They insure everything.
https://www.lloyds.com/
https://www.thebalancesmb.com/oddities-insured-by-lloyd-s-462503
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