Those newspaper printers wanted to make a buck. They needed to pay close attention to that ol’ bottom line. ‘Bottom line’ is a jokey way of saying what you get when you subtract how much you spent from how much you made. You get a bigger bottom line (more profit) by reducing what you spend.
Take paper, for instance. Paper is one of the expenses of printing a newspaper. Making paper hadn’t changed much since its invention. It was good stuff. Fiber from linen, wool and cotton rags was broken down into a watery slurry that got pressed into a gorgeous piece of paper.*
Paper must have been a big overhead expense for a newspaper operation in those days. Think about it—what happens to a newspaper the day after it’s published? It lines bird cage floors. Kids make hats out of it. British people use it like a cone to hold their fish ‘n’ chips. Nobody needs a newspaper once it becomes yesterday’s news. Seems a waste of top-quality paper, doesn’t it?
* I know all about it. I shell out extra samolians for rag content paper because it’s such a treat to draw on (I like Borden & Riley #37 Boris Layout Bond. I draw on it with a 2B lead pencil).
Back to the beginning of The Western Civ User’s Guide to Reading & Writing.
Don’t forget: I wrote another Western Civ User’s Guide! Back to the beginning of The Western Civ User’s Guide to Time & Space.