The brains behind all this innovation was one guy: Aldo Manutio, or Aldus Manutius in Latin. Latin & Greek weren’t completely abandoned by the early book publishers. Manutius was a scholar who spoke several languages and made it his mission to use his printing press to publish some beautiful editions of the classics (Hebrew, Greek & Latin lit)—while keeping his books affordable enough that the college crowd could afford them.
Manutius built a reputation for accurate translations. He was a meticulous editor. And though his books were produced inexpensively, they are gorgeous to look at. Either he or a designer on his payroll composed pages using classic mathematical proportions that Pythagorus, the ancient Greek mathematician, dreamed up (more about that soon). Scholarly writers/translators started coming to Manutius because they knew they could trust him with their work.
Here are links so you can looks at these books:
For only $8,800 clams you can own a first edition from the Aldine Press: https://www.raptisrarebooks.com/product-tag/aldine-press-first-edition/
Back to the beginning of The Western Civ User’s Guide to Reading & Writing.
Don’t forget: I wrote another Western Civ User’s Guide! Back to the beginning of The Western Civ User’s Guide to Time & Space.